10 New Website Design Trends for 2016
It’s no surprise with the “I want it now” attitudes, that bridge generations, computer users want it fast and precise. As more and more people are searching for information and engaging in social media on the go with larger smartphones and tablets, web designs need to accommodate them. Here are other trends and developments we’re seeing around the web.
- Integrated social media. Now that even your grandma is on social media consumers want it integrated into their website. We’re not just talking about links but, actual integration so live SM updates are displayed on web pages. With so many different SM platforms around we think we’ll see less with more in the future – less SM sites with more users and features. It just doesn’t seem logical to use 5-6 plus different SM platforms and interfaces.
- Faster load times. From what we have been reading and seeing around popular blogs, web designers now have 2.8 seconds or less to capture a user’s attention. Websites need to load fast on tablets and smartphones that don’t have the processing speeds of traditional computers. Many new website designs have large sliders like Revolution Slider, but the load times just don’t cut it for full-blown sliders. However, with just a few moving effects LayerSlider can provide a nice balance and doesn’t take up too much data.
- Parallax effects – are more and more common and incorporate cool image effects and longer pages. It’s hard to describe but we’ll try. Parallax uses a fixed background image with panels that slide over it creating a cool motion effect, see Porschevolution Website. Solid-colored panels do not take up much data so long pages aren’t a problem. Most parallax pages we see around the web don’t necessarily have more content it’s just spread out – normally top to bottom resulting in a clean look. (click image to see porschevolution website)
- Short and simple copy. People just don’t take the time to read. I should really qualify that point: with so much data coming at us constantly all day long; texts, email, FB posts, memos, tweets and 24/7 news feeds and blogs, we are actually probably reading more than past generations, it’s just that we don’t seem to hear that point. We hear that we’re getting dumber. I don’t really agree. Anyway, website copy is written in approximately 5th grade level these days (you can measure it with readability score), and with small words and short sentences. Bullet points are a good way to convey your message.
- infographics. On the same subject of short and simple we’re seeing more infographics and designers using images in combination with short text points to convey messages. Infographics aren’t new, but a steady, easy-to-communicate message. You know the old adage: “a picture is worth a thousand words”. They’re effective and inexpensive.
- Less boxed and contained material. Many sites don’t even have side borders anymore and use full-width layout. It’s nice and clean. We are seeing a lot of alternative layouts and navigation recently too. Who knew we didn’t need a box around an article to comprehend it?
- Stunning graphics and artwork. There are a LOT of digital designers and artists out there as sadly, some of the very talented traditional artists can’t find work. With the inexpensive cost of great programs like Photoshop and CorelDRAW, many more digital artists are popping up and putting out tremendous artwork. We dig it.
- Masonry layouts and many other grid options for posts, images and a combination of text and images.
- Flat icons. We know flat design has been around the past few years and we are seeing more and more flat icons developed. Font Awesome is constantly putting out new icons and you can upload your own and download it in their own recognizable file type.
We created some for our customers and they love it. It’s cool and unique to have your very own icons.
- Enhanced Google Maps. Google makes things easy and maps are no exception. Google now offers more features, embed sizes, including custom sizes and street view.
All of these aren’t new as we are seeing them on live sites now. These are the things we’ve picked up on and believe will continue for 2016. If you are seeing things we may have missed, or failed to mention, send us your comments at Budget Website.